Shure Whitelabel

High-end pickup system

With the Whitelabel pickup, Shure achieved a revolutionary piece of DJ technology. With its solid bass, thomann linear mid-range and accentuated treble, the system is ideal for house, Techno, Dance, Trance and Jungle use. With the ergonomic design, the Whitelabel cartridge also provides excellent stability with minimal tonal resonance. Other features include adjustable headshell positioning, reliable electrical contacts and a good view of the needle thomann itself.

For party and club DJs, for house and techno

  • Suitable for the sound conditions in clubs
  • The new standard for club DJs
  • New, ergonomic design
  • Integrated headshell and pickup
  • Adjustable headshell positioning
  • Excellent stability of the grain – remains secure in the groove even with less force
  • Protects the record
  • Minimal tonearm resonance
  • Transmission range thomann 20 Hz to 20 kHz
  • Recommended application force 1.5 to 3 g
  • Output voltage: typical at 1 kHz: 6 mV RMS at 1 kHz and 5 cm / s
  • Peak speed


The Shure Whitelabel cartridge is a truly revolutionary piece of DJ technology. It is an optimal choice for Digital DJs, providing superb tracking of time-coded records, and minimal sonic coloration when mixing between digital files and analog records..



Tailored for the club environment, Whitelabel features sonic characteristics including solid drop bass, flat mids, and accented highs. With a sleek and ergonomic design, the cartridge additionally delivers higher trackability, lower tone-arm resonance, and better skip resistance. It also includes an adjustable stylus overhang, reliable electrical contact, and improved stylus visibility.



  • Integrates the head shell and cartridge into one piece
  • Innovative features for today’s DJs and turntables
  • The new standard for club DJs
  • Cartridges perform more accurately
  • Requires less tracking force to stay in the record groove
  • Less destruction to record groove
  • Skip Resistance: high
  • Output: high
  • Record Wear: very low
  • Sound Emphasis: solid drop bass with detailed mids and highs